Course Aim: To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Topics may include:
- marketing planning process,
- current and future role of brands in marketing,
- market measurement,
- approaches to examining competitive forces,
- pricing,
- advertising and promotion,
- distribution strategies
- Guro: Barry Dowell
- Guro: Adriana Lovatt
- Guro: Aldrich Rasco
- Guro: Malama Saifoloi
- Guro: Canan Sertkaya
- Guro: Sacha Tansey