Course Aim: To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Topics may include:
- marketing planning process,
- current and future role of brands in marketing,
- market measurement,
- approaches to examining competitive forces,
- pricing,
- advertising and promotion,
- distribution strategies
- Teacher: Barry Dowell
- Teacher: Adriana Lovatt
- Teacher: Aldrich Rasco
- Teacher: Malama Saifoloi
- Teacher: Canan Sertkaya
- Teacher: Sacha Tansey