Course Aim: To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Topics may include:
- marketing planning process,
- current and future role of brands in marketing,
- market measurement,
- approaches to examining competitive forces,
- pricing,
- advertising and promotion,
- distribution strategies
- Enseignant: Barry Dowell
- Enseignant: Adriana Lovatt
- Enseignant: Aldrich Rasco
- Enseignant: Malama Saifoloi
- Enseignant: Canan Sertkaya
- Enseignant: Sacha Tansey