Course Aim: To enable students to understand the concepts, principles and practices of effective marketing management for an organisation.
Topics may include:
- marketing planning process,
- current and future role of brands in marketing,
- market measurement,
- approaches to examining competitive forces,
- pricing,
- advertising and promotion,
- distribution strategies
- Gurò: Barry Dowell
- Gurò: Adriana Lovatt
- Gurò: Aldrich Rasco
- Gurò: Malama Saifoloi
- Gurò: Canan Sertkaya
- Gurò: Sacha Tansey